I'm Danielle Graham, founder of Fiddle Leaf Marketing and a CRM and lifecycle marketing strategist. I believe the best customer programs balance strong ideas with careful execution.

My work spans consumer and business audiences, from mapping journeys and shaping content to building campaigns, refining segmentation, and measuring what happens next. I work alongside teams to make their marketing more relevant and more effective.

I bring experience across automotive, technology, retail, and subscription brands, along with hands-on work in CRM platforms and cross-channel messaging. Based in the Atlanta area, I collaborate with teams wherever they work.